How to Promote Yourself With Confidence After 50

5 Non-Salesy Ways to Share Your Expertise with the World

Hey, wise adventurer,

Let's be honest: self-promotion feels uncomfortable when you're over 50.

We weren't raised in the "look at me" social media era.

But the truth is - if you want to succeed online, you must be visible.

Attention is a new currency. You can’t promote yourself and what you have to offer without being visible.

Why Self-Promotion Matters

There are valid reasons why you should shamelessly promote yourself:

• Your expertise can help others

• Your experience deserves to be shared

• Invisible businesses don't make money

• Someone needs exactly what you offer

• People buy from those they know, like, and trust

Nobody buys from silent experts.

Image by the author using Canva

5 Natural Ways to Promote Yourself Daily

The secret of successful self-promotion is sharing your expertise without being salesy in many different ways.

Here are my five favorite methods and many top writers, creators, and solopreneurs.

1. Share Your Real Journey

People connect with authenticity.

The world loves the winners, but the truth is that success is never straightforward.

I had four blogs and didn’t make a cent from any of them. For most people, it would be a total failure, but that’s how I learned so many skills essential for solopreneurs and was able to quit my last 9-5 in 2022.

I also never launched my first mini-course. But I am working on a new one, so stay tuned if you want to grow on Substack faster.

Transparency pays off, so share:

• Current challenges

• Lessons from mistakes

• Behind-the-scenes process

• Evolution of your business

• Early versions of your work

You often take valuable knowledge and experience for granted. What seems like common knowledge for you can be gold for others and help them with the life transformation they seek.

Example Journey Points:

• Career transitions

• System improvements

• First client experiences

• Technology learning curves

• Product development stages

Sharing the truth builds trust and connection with your audience.

2. Promote More Than Just Your Offers

Don’t always be selling.

Self-promotion does not mean selling your services or products every day. Promote your image, values, stories, opinions, and personal brand.

The right people will connect with you by sharing any of the above.

Daily promotion ideas:

• Offer quick tips

• Tell personal stories

• Post work snapshots

• Share industry insights

• Demonstrate your process

• Show client transformations

• Share your unique perspective

Remember that promotion is not always selling.

3. Take Clear Stands

Nobody wants to connect with people who sound like everyone else and play safe.

Building a genuine personal brand means anchoring yourself in your values and taking a stand against what you don't believe in. People naturally connect with those who have clear beliefs.

But there's no need to create controversy just for attention.

I've chosen to write my own story instead of following society's default script. My focus? Creating a life rich with choices and personal freedom. Sure, this sparks some heated debates - especially when it makes others question their own chosen paths.

Not everyone will resonate with your message, and that's perfectly fine.

Try strong (non-controversial) positions:

• Experience beats trendy tactics

• Quality service over quick results

• Simple systems outperform complex ones

• Personal connection matters more than automation

When you stay true to yourself, the right people naturally find their way to you.

4. Build Through Newsletters

Newsletters turn your expertise into revenue by building a loyal, paying audience.

Convert Kit's 2024 State of the Creator Economy revealed that newsletters and emails are the most popular content.

Substack makes it really easy to build and monetize your email list. An email list is your most valuable asset in your digital business.

Newsletter content ideas:

• Quick wins

• Success stories

• Industry trends

• Personal insights

• Step-by-step guides

• Common mistakes to avoid

• Resource recommendations

About 80—90 % of revenue comes from a newsletter.

5. Use Clear Calls-to-Action (CTAs) Everywhere

A Call to Action (CTA) guides readers to their next step after consuming your content.

It's a clear prompt that turns engaged readers into active participants.

Strong CTAs that work:

• "Book your free strategy call"

• "Get my free guide on [your topic]"

• "Want more tips? Subscribe below"

• "Share your biggest challenge in the comments"

Don’t be afraid to use them in every piece of content you create. That will help you effectively communicate with your audience. Where to use them:

• Blog posts

• Newsletters

• Social media

• Website pages

• Email signatures

• Substack Notes

• Comments on others' posts

If you don’t use CTAs, you leave the money on the table as your audience will go to someone else who clearly communicates what’s next step.

Daily Promotion Checklist

• Add one clear CTA

• Share one valuable tip

• Tell one relevant story

• Engage with 3 potential clients

• Answer one common question

Action Steps: Start Today

1. Choose one promotion method

2. Create a week's worth of content ideas

3. Add CTAs to existing content

4. Share one behind-the-scenes post

5. Write your stance on an industry topic

Summary

Here's the simple truth: being invisible won't grow your business.

The most successful solopreneurs aren't the most talented - they're the ones who consistently show up and share their value.

Remember these five powerful promotion strategies:

1. Share More Than Sales: Your values, stories, and personality matter more than your offers

2. Add Clear CTAs: Give readers a next step in everything you create

3. Show Your Journey: Let people see behind the curtain - failures, wins, and everything in between

4. Take Clear Stands: Your authentic opinions attract the right people

5. Build Through Newsletters: Create a community that trusts your expertise

The secret?

Keep it simple. You don't need complex strategies or overwhelming tactics. Just show up consistently and share your wisdom in your own way.

Your experience is too valuable to keep hidden.

Start sharing it today.

P.S.

Found this helpful?

Restack it with another 50+ achiever who's ready to turn their wisdom into income.

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