The most important part of your online business is an offer.
Then, you drive traffic to your offer by creating content. This is the bloodline of your business.
Crafting your first offer can be challenging, but you must learn the methodology to increase your success. Well-crafted offers can make or break you regardless of your skills and experience.
If you are over 50, you have decades of experience. All you have to do is learn how to use this knowledge and create a compelling offer.
Having a good offer gives you an advantage. You need to focus on shamelessly promoting yourself and your offer. Nobody buys from a silent expert.
In today’s newsletter, I share how to craft your irresistible offer and my unique methodology.
Crafting your offer
An offer is a solution (service, product, course, or software) you provide to your ideal consumer to solve one of their problems. In exchange, you get paid.
Every offer contains a desirable transformation with a clear, quantifiable outcome.
When creating your offer, you must focus on two essential elements: WHO and WHAT?
WHO is your ideal client - the person you want to talk to.
Examples:
7 figure CEOs and founders
People wanting a location-independent lifestyle
Retired teachers who want to make money online
It is the person you want to attract and sell to.
WHAT is the specific transformation you help them with.
Examples:
…reach 7 figures with email marketing
…build a profitable online business
…develop online courses or tutoring services
It is WHAT you ultimately want to sell and provide for them.
Keep it simple and clear so everyone knows what you offer at the first glance.
Avoid any confusion. It may cost you money as potential clients will move on to someone who created a straighforward offer. Even if the offer itself is less attractive than yours.
I created and used a unique offer methodology called "The STAR offer Blueprint":
The STAR Offer Blueprint
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